In April 2021, the Advanced Technology for Industry (ATI) project published a Sectoral Watch report named “Technological trends in creative industries”.
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Description
Augmented reality devices overlay digital information or objects with a person’s current view of reality. As such, the user is able to see his or her surroundings while also seeing the AR content. Virtual reality devices place end users into a completely new reality, obscuring the view of their existing reality. Augmented reality is enhanced by computer-generated perceptual information across multiple sensory, visual or auditory modalities. The user experience is closely interwoven with the physical world and is perceived as an immersive aspect of the real environment.
The way of working has drastically changed due to the COVID-19 pandemic. Working from home instead of the office or other places has triggered the need for technology to fill the gaps that arise from working remotely.
The COVID-19 pandemic has brought tourism to a stop. To stay relevant and support the tourism industry, stakeholders involved in the sector are exploring options around Industry 4.0, including automation and data exchange in manufacturing technologies.
Multiple players have been offering Augmented Reality (AR) and Virtual Reality (VR) in the education sector. In January 2021, the world’s first educational virtual reality theme park was opened.
European car sales have seen the sharpest drop on record in the year of 2020 due to the impact of the COVID-19 pandemic. The European Automobile Manufacturers’ Association (ACEA) predicts that the first steps towards recovery will be marked in 2021.
For the first time in the fashion industry, the Italian leader fashion media platform Edizioni AF has announced that their Spring / Summer 2021 collection will be based on the concept of Artificial Intelligence (AI).
The 6th VRDays Europe, the European conference about Virtual, Augmented and Mixed Reality content, creativity and innovation, took place from 4 to 6 November 2020.
In October 2020 the H2020 project IntellIOT, funded by the European Commission, was launched.
When it comes to designing products and services increasing importance is attributed to an overarching and holistic customer experience. An integral approach to do so is utilizing the potential of augmented and virtual reality (AR/VR).
Advances in 3D technologies have brought innovations in the aeronautics manufacturing industry.Virtual reality and augmented reality have extended 3D design capabilities.
