In April 2021, the Advanced Technology for Industry (ATI) project published a Sectoral Watch report named “Technological trends in creative industries”.
Augmented reality devices overlay digital information or objects with a person’s current view of reality. As such, the user is able to see his or her surroundings while also seeing the AR content. Virtual reality devices place end users into a completely new reality, obscuring the view of their existing reality. Augmented reality is enhanced by computer-generated perceptual information across multiple sensory, visual or auditory modalities. The user experience is closely interwoven with the physical world and is perceived as an immersive aspect of the real environment.
Multiple players have been offering Augmented Reality (AR) and Virtual Reality (VR) in the education sector. In January 2021, the world’s first educational virtual reality theme park was opened.
European car sales have seen the sharpest drop on record in the year of 2020 due to the impact of the COVID-19 pandemic. The European Automobile Manufacturers’ Association (ACEA) predicts that the first steps towards recovery will be marked in 2021.
For the first time in the fashion industry, the Italian leader fashion media platform Edizioni AF has announced that their Spring / Summer 2021 collection will be based on the concept of Artificial Intelligence (AI).
The 6th VRDays Europe, the European conference about Virtual, Augmented and Mixed Reality content, creativity and innovation, took place from 4 to 6 November 2020.