Adoption of novel technologies across the automotive value chain

The automotive industry is one of the oldest of the industrial era,having gone through various revolutionary phases throughout the decades.Initially requiring a high level of manual labour,the industry increasingly introduced robots into its production cycle and is currently boosting its integration of highly innovative smart technologies to further optimise its design and production process. European automotive producers are facing growing pressure from low cost vehicles produced in emerging countries; the integration of smart technologies is therefore be coming crucial to guarantee the continued sustainability of European car makers